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Consumers May Infer That a Brand of Soda Is Fun

Question 39

Multiple Choice

Consumers may infer that a brand of soda is fun because it is shown in pictures with individuals who are roller-skating on the boardwalk at the beach.This attitude is an example of a(n) ____ that is associated with peripheral processing.


A) peripheral schema
B) peripheral value system
C) simple inference
D) long-term cognition
E) affective cue

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