Multiple Choice
Consumers can form simple beliefs based on their explanations,known as ____,for an endorsement.
A) peripheral cues
B) schematic cues
C) heuristics
D) attributions
E) support arguments
Correct Answer:

Verified
Correct Answer:
Verified
Q17: What are different types of peripheral cues?
Q18: Wilbur never thought much about toothpaste,but he
Q19: Research suggests that if consumers are in
Q20: _ is stronger than backward conditioning.<br>A) Operant
Q21: _ encompass(es)feelings of warmth,tenderness,and caring.<br>A) Deactivation feelings<br>B)
Q23: Ads during violent programs can<br>A) elicit negative
Q24: Tami was in a bad mood after
Q25: When processing effort is low,consumers _ brand
Q26: A recent ad portrayed a customer switching
Q27: Both incidental learning and the mere exposure