Carlos Was Not Paying Much Attention to the Commercial for ALZ

Multiple Choice

Carlos was not paying much attention to the commercial for ALZ stomach medicine,but he did notice that a famous medical researcher was endorsing it.This ad can still be persuasive because the source can

A) help in recalling the brand name.
B) aid in recalling the message.
C) help in processing the central arguments of the message.
D) serve as a heuristic for making a simplified judgment.
E) increase the persuasiveness of the peripheral arguments of the message.