Self-Referencing in Ads Tries to Induce Consumers to

Multiple Choice

Self-referencing in ads tries to induce consumers to

A) think more about themselves, thereby heightening needs for self gratification.
B) vicariously experience something new.
C) relate the message to their own experience or self-image.
D) think about the sponsor as a friend.
E) become emotionally distant from the message, thus eliciting cognitions.