The Greater the Discrepancy Between the Ideal State and the Actual

Multiple Choice

The greater the discrepancy between the ideal state and the actual state,

A) the lower the recall for marketing communications.
B) the higher the ability to process information about the product.
C) the lower the number of support arguments to marketing communications about the ideal state.
D) the more likely the consumer is to act.
E) the less likely the consumer is to act.