Whether Targeting Real or Ideal States,it Is Important for Marketers

Multiple Choice

Whether targeting real or ideal states,it is important for marketers to ____ in order to avoid the consumer's consideration of other alternatives.

A) detach affect from the attitudes toward the product
B) detach cognitions from the attitudes toward the product
C) narrow the discrepancy between the ideal and actual states
D) position the product as the solution to the consumer's problem
E) narrow the discrepancy between the expectations and aspirations