All of the Following Statements of the Relationship Between Brand

Multiple Choice

All of the following statements of the relationship between brand recall and choice are true except

A) there is a strong relationship between brand recall and choice.
B) there is a strong inverted U-shaped relationship between brand recall and choice.
C) the relationship between brand recall and choice is positive.
D) brands that are recalled are more likely to be chosen.
E) consumers' choices could be altered simply by manipulating recall, even when brand preferences were unchanged.