Confirmation Bias Refers to the Fact That

Multiple Choice

Confirmation bias refers to the fact that

A) we are more likely to recall information that reinforces rather than contradicts our overall beliefs.
B) we only like brands with which we are familiar.
C) positive information about a brand is most likely to be recalled.
D) negative information about a brand is most likely to be recalled.
E) diagnostic information about a brand is most likely to be recalled.