Before Deciding to Purchase a Digital Camera,Dan Imagined Himself Using

Multiple Choice

Before deciding to purchase a digital camera,Dan imagined himself using one in different contexts.This imagery would help Dan to

A) estimate its likelihood, goodness, or badness.
B) increase short-term memory for a product's attributes.
C) decrease short-term memory for a product's attributes but increase it for the overall evaluation.
D) decrease the number of associations attached to the event schema.
E) strengthen brand associations.