Focusing Consumers' Attention on Certain Attributes Is a Good Way

Multiple Choice

Focusing consumers' attention on certain attributes is a good way to increase the probability that judgments of their products and services are

A) evaluated by a noncompensatory process.
B) evaluated by a peripheral-route process.
C) being anchored by a positive initial value.
D) subject to the sleeper effect.
E) judged by cutoff values.