When a Consumer Is Exposed to a New Brand Extension,the

Multiple Choice

When a consumer is exposed to a new brand extension,the existing brand name can serve as a positive anchor for subsequent judgments by

A) increasing the connections in both echoic and iconic memory.
B) altering the overall evaluation.
C) decreasing short-term memory for the attributes, thus increasing image.
D) altering the individual attributes of the product.
E) eliciting prior affect from memory.