Multiple Choice
David was ready to buy a pair of pants he saw in the J Crew catalog that were priced at $25.00 until he noticed two other pairs of pants priced at $65.00 and $95.00.Suddenly the $25.00 pair of pants seemed too cheap.This is an example of
A) the attraction effect.
B) an inert set.
C) goal-driven choice.
D) construal theory.
E) prospect theory.
Correct Answer:

Verified
Correct Answer:
Verified
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