Multiple Choice
If we want to estimate the likelihood that a new,low-calorie frozen dinner is of high quality,we might compare it to a very common brand such as Weight Watchers.This is an example of a(n)
A) prototype process.
B) comparative process.
C) exemplar model.
D) conjunctive model.
E) representativeness heuristic.
Correct Answer:

Verified
Correct Answer:
Verified
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