A Free Sample Generates a Trial Use of a Brand

Multiple Choice

A free sample generates a trial use of a brand.A high-value coupon might be included with the sample to induce the consumer to purchase the product.Then,a series of lower-value coupons are used to promote further repurchase.When the coupons are withdrawn,marketers hope that the consumer will purchase by habit.This is an example of

A) reinforcement.
B) punishment.
C) risk aversion.
D) retrieval conditioning.
E) shaping.