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    Consumer Behavior Study Set 2
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    Exam 10: Post-Decision Processes
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    Satisfaction Is Critical Because It Leads to
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Satisfaction Is Critical Because It Leads to

Question 57

Question 57

Multiple Choice

Satisfaction is critical because it leads to


A) advertising.
B) advertising and high-elaboration processing.
C) brand-based evaluation of the alternatives.
D) repeat purchase, brand loyalty, and positive word of mouth.
E) attribute-based evaluation of the alternatives.

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