For Equity to Occur,the Buyer Must Perceive That

Multiple Choice

For equity to occur,the buyer must perceive that

A) the product or service meets expectations.
B) there is a fairness in the exchange.
C) the objective cause of the marketer-related problem is equivalent to the subjective cause.
D) the locus of control of the problem is with the customer.
E) there is at least a mildly positive evaluation of the product.