Multiple Choice
An individual who acts as an information broker between the mass media and the opinions and behaviors of an individual or group is known as a(n)
A) media broker.
B) market follower.
C) information bridge.
D) opinion leader.
E) influencer.
Correct Answer:
Verified
Correct Answer:
Verified
Q46: Negative information may prompt consumers to attribute
Q76: When groups are homophilous,reference group influence<br>A) varies
Q78: A(n)_ is a specialized group of consumers
Q79: When members perceive a group as _,they
Q80: What function do opinion leaders serve in
Q82: Angry Birds is an example of using
Q83: Richard rides his Harley-Davidson around the country
Q84: In order to advertise to consumers in
Q85: Why might it be important for marketers
Q86: Maureen always knows where products are on