Multiple Choice
Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the benefits resulting from high-quality logistical services. As a result, which has been recognized as the interface activity between marketing and logistics?
A) Product
B) Promotion
C) Price
D) Customer service
Correct Answer:
Verified
Correct Answer:
Verified
Q4: The most important trade-off in logistics is
Q5: Why do companies analyze their logistics systems
Q6: The trend toward "pull" systems where the
Q7: The _ includes activities such as order
Q8: How does logistics add value for firms?
Q10: When a specific point in time, or
Q11: A(n) _ relationship exists between the cost
Q12: As the dollar value of a product
Q13: The network of activities, facilities, and personnel
Q14: Explain the relationship between logistics and supply