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  3. Study Set
    Supply Chain Management A Logistics Perspective Study Set 3
  4. Exam
    Exam 4: Supply Chain and Omni Channel Network Design
  5. Question
    An Organization's Omni-Channel Strategy Must Align with Its "Go to Market
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An Organization's Omni-Channel Strategy Must Align with Its "Go to Market

Question 19

Question 19

True/False

An organization's omni-channel strategy must align with its "go to market" strategy, which dictates how consumers will be able to gain access to the firm's products or services.

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