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When Zappos, a Leading Online Shoe Retailer, Receives an Online

Question 2

Multiple Choice

When Zappos, a leading online shoe retailer, receives an online order through its website, the order is sent directly to the most appropriate distribution center for fulfillment. This is an example of:


A) a logistics channel function.
B) a marketing channel function.
C) the intersection of logistics and marketing channels.
D) None of these answers.

Correct Answer:

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