Zahira, the CEO of a Regional Chain of Bread Bakeries

Multiple Choice

Zahira, the CEO of a regional chain of bread bakeries, wants to ensure healthy relationships with all of her firm's suppliers, which is why she routinely invites account executives and other members of her suppliers' teams to visit the bakeries, sample the products, and understand as much as they can about her business. This is Zahira's way of:

A) developing close relationships.
B) communicating effectively.
C) using business reviews.
D) strategic planning in conjunction with suppliers.