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By Associating Product Characteristics with Cultural Principles and Categories

Question 72

Multiple Choice

By associating product characteristics with cultural principles and categories,


A) old meaning gets associated with the product in a recycling affect phenomenon.
B) new meaning gets created that can rebound against the individual.
C) meaning that exists at the level of the culture gets transferred to the product.
D) products become totemistic.
E) products become fetishes.

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