Critical Thinking Questions Case 2-2 You Are the Sales Manager

Multiple Choice

Critical Thinking Questions Case 2-2 You are the sales manager for a training company. Your company uses a monthly newsletter to market its services to clients by keeping clients up-to-date on using current technologies and informing clients about emerging technologies. You are meeting with your administrative assistant to plan next month's newsletter. Your administrative assistant presents a story based on her online research about an emerging technology of great interest to your client base. After you read the story, your first task should be to ____.

A) select a headline for the story
B) select a text color scheme
C) evaluate the story's accuracy, authority, and currency
D) determine the text box layout for the story