Before Sales of Its IPad 1 Reached Their Peak, Apple

Multiple Choice

Before sales of its IPad 1 reached their peak, Apple launched the IPad 2, which took sales from the IPad 1 but also overtook the sales of its competitors' products. This strategy helped Apple maintain its standing as a leading-edge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.

A) speed-to-market
B) budgeting
C) event chain methodology
D) elemental cost planning