Chris Is Developing an Innovative Picture Book for Kids

Multiple Choice

Chris is developing an innovative picture book for kids. He believes that it will be something every grandparent in the world will want to buy for his or her grandchild.Creating an innovative book does not necessarily mean that the book will be successful. In order to make his book a success, which of the following will Chris need to consider first and foremost?

A) Chris needs to consider if there are enough people in the target group to support the business.
B) Chris should look for a market that sells similar products and compete against them.
C) Chris should look for a target group that is ready to pay large sums of money to cover the costs of marketing and production.
D) Chris should look for target groups in any part of the world without considering the distance.