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    Business
  3. Study Set
    BUSN
  4. Exam
    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    _____ Are the Inexpensive Goods and Services That Consumers Buy
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_____ Are the Inexpensive Goods and Services That Consumers Buy

Question 32

Question 32

Multiple Choice

_____ are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.


A) Shopping products
B) Convenience products
C) Unsought products
D) Specialty products

Correct Answer:

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