Which of the Following Statements Is True of Penetration Pricing

Multiple Choice

Which of the following statements is true of penetration pricing?

A) Penetration pricing makes sense only in categories that have a significant group of consumers who would be willing to pay a premium.
B) Penetration pricing involves increasing product prices to target upscale consumers.
C) A company using the strategy of penetration pricing makes a huge profit from the sheer volume of sales.
D) A company using the strategy of penetration pricing gains a very high profit on each individual sale.