N-Joi Ice Cream Recently Faced Competition Against Their Flagship Brand

Multiple Choice

N-joi Ice Cream recently faced competition against their flagship brand of "black currant ice cream." The competitor made significant in-roads into this market by offering three varieties of "black currant ice cream." N-joi decided to counter this threat by introducing five new varieties of ice creams.Which competitive strategy is N-joi implementing?

A) cost leadership
B) product differentiation
C) cost differentiation in the segment
D) service focus