Multiple Choice
PowerCruise, a holiday cruise firm, recently offered its existing customers, who had registered for a two-year membership, an extension of six months to their membership without any additional charges.By doing this, which competitive strategy did PowerCruise implement?
A) creation of a new service
B) product differentiation
C) locking in customers
D) locking in suppliers
Correct Answer:
Verified
Correct Answer:
Verified
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