July Networks Provides Digital Television Services Across the Country

Multiple Choice

July Networks provides digital television services across the country.They have a cutting-edge technology that provides high-resolution visuals.Customers are required to pay an up-front fee to cover the first two years of the subscription, when registering with July Networks.By doing this, which competitive strategy is July Networks implementing?

A) differentiating the product
B) enhancing the product
C) locking in customers
D) standardizing the product