Which of the Following Statements Is True of Social CRM

Multiple Choice

Which of the following statements is true of social CRM?

A) Customers that are likely to generate the most business get the most attention and have the most effect on the organization.
B) The relationships between organizations and customers emerge in a structured process as only the organization creates and processes content.
C) Each customer crafts his or her own relationship with the company.
D) Though relationships emerge from joint activity, companies have a lot more control than the customers.