A Major Determining Factor in Deciding Which Type of Problem-Solving

Multiple Choice

A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's ______

A) motivational structure.
B) routinized response behaviour.
C) level of involvement.
D) cognitive dissonance.
E) evaluative criteria.