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    Marketing Essentials
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    Exam 6: Segmenting, Targeting and Positioning
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    Explore the Link Between Market Segmentation and Customer Relationship Management
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Explore the Link Between Market Segmentation and Customer Relationship Management

Question 22

Question 22

Essay

Explore the link between market segmentation and customer relationship management (CRM)?

Correct Answer:

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Segmentation is part of a wider process ...

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