Jay Is a Polite, Helpful, Conscientious Employee Who Often Helps

Multiple Choice

Jay is a polite, helpful, conscientious employee who often helps his fellow auto sales representatives make sales and is popular with customers due to his customer service orientation. Based on his performance appraisal, which is focused on sales, Jay is being fired because he has not sold enough cars this month. What is the problem at the root of his poor performance appraisal?

A) criterion contamination
B) lack of reliability
C) criterion deficiency
D) lack of relevance