Several Product Failures Were Presented in Your Textbook

Multiple Choice

Several product failures were presented in your textbook. The key reason given for the failure of Ice Breakers Pacs was:

A) the packaging resembled "street" cocaine
B) demand was too low to earn a respectable ROI
C) Hershey found that the product was cannibalizing their existing products
D) the packaging was so inferior that the product often spilled on retailers' shelves
E) the product was either too hot or too cold for consumer preferences