Multiple Choice
Which of the following is the best definition of marketing research? Marketing research is:
A) the activity of analyzing secondary information and providing executives with timely reports.
B) the process of designing experiments that provide decision makers with causal information.
C) the linking of consumers with information managers.
D) the process of analyzing existing information so that decision makers can make better decisions.
E) the process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.
Correct Answer:

Verified
Correct Answer:
Verified
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