Tim,a Marketing Manager,disagreed with Other Company Managers

Multiple Choice

Tim,a marketing manager,disagreed with other company managers.Tim believed that the company should not just try to make a better product or try to sell more of the product.Tim believed that the company should try to identify and satisfy consumer wants and needs.Tim's philosophy may best be described as:

A) the production-oriented philosophy.
B) the selling philosophy.
C) the marketing concept philosophy.
D) the management philosophy.