Abe Would Like to Locate a New Unit of His

Multiple Choice

Abe would like to locate a new unit of his franchised fast-food restaurant chain. He orders an evaluation of several city blocks from a marketing research firm. The research firm will determine the population, population growth, income, and other important demographic information for the defined geographical area. The research company will be performing:

A) marketing research
B) market research
C) a restaurant location study
D) basic research