Doss Is Vice President of Marketing Research for General Mills

Multiple Choice

Doss is vice president of marketing research for General Mills.The chefs at General Mills bring three new cookie recipes to Doss.Doss wants to know which of these three cookie recipes would be most preferred by consumers.Which component of General Mills' MIS would Doss use in order to provide him with this information?

A) internal reports
B) marketing research
C) marketing intelligence
D) marketing decision support system