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In Your Text, Coke Was Used as Example of a Company

Question 21

Multiple Choice

In your text, Coke was used as example of a company that improperly defined the research problem when the problem was defined as:


A) how to provide a better tasting cola for the present market
B) how to provide a better tasting cola for the noncustomers
C) how to keep distributors satisfied
D) how to beat Pepsi in taste tests
E) how to improve advertising's effectiveness

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