Multiple Choice
A researcher and client agree that a difference of 15 percent is needed in the preference ratings of an existing product, and a proposed new product in order to warrant dropping the old product and producing the new one. The 15 percent difference in preference is called the:
A) just noticeable difference (jnd)
B) decision criterion percentage
C) decision criterion, mean
D) minimal standard
E) action standard
Correct Answer:
Verified
Correct Answer:
Verified
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