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  3. Study Set
    Marketing Research Study Set 1
  4. Exam
    Exam 4: Defining the Problem and Determining Research Objectives
  5. Question
    When Management Has Not Already Defined the Problem in Terms
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When Management Has Not Already Defined the Problem in Terms

Question 75

Question 75

True/False

When management has not already defined the problem in terms of a decision to be made, researchers should first undertake a situation analysis.

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