Dexter Alvarez Learns of a New Breakthrough in Solar Panel

Multiple Choice

Dexter Alvarez learns of a new breakthrough in solar panel technology by reading one of his online science magazines. Being a businessman, Dexter would like information regarding whether or not this breakthrough would make practical some solar panel applications that are presently not in use. Dexter considers hiring a marketing research firm. This would be an example of:

A) identifying a problem through the control process
B) identifying a type of problem that is called an "opportunity"
C) identifying a symptom
D) using a hypothesis to determine the need for research
E) the value of research information being far less than the cost of the research