Of the Following Situations,which Would Be the Most Appropriate for Using

Multiple Choice

Of the following situations,which would be the most appropriate for using a discontinuous panel?

A) to gain insights into changes in consumers' purchases and attitudes
B) to determine if members of the panel switched brands from one time period to the next
C) to measure changes in market shares of brands
D) to measure changes in consumers' price sensitivity
E) to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next