Multiple Choice
Of the following,which is a potential disadvantage of using a simulated test market?
A) The distribution network may or may not properly represent the firm's actual distribution system.
B) It is often very time consuming.
C) It is often too expensive.
D) It lacks confidentiality.
E) It is not as accurate as full-scale test markets.
Correct Answer:
Verified
Correct Answer:
Verified
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