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A Boat Manufacturer Wishes to Use Secondary Data to Locate

Question 62

Multiple Choice

A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts. It needs cities with average incomes exceeding $75,000. However, the secondary information source found the income category of $50,000 and over. This represents:


A) differing class definitions of the data
B) a mismatch of the units of measurement
C) dated data
D) data having high credibility
E) incompatible reporting units

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