True/False
An example of a disadvantage of secondary data not being reported in measurement units that match the researchers needs would be: income being reported before tax,household income instead of per capita,and after-tax income.
Correct Answer:
Verified
Correct Answer:
Verified
Q73: _ is the tool used for searching
Q74: Whereas market tracking studies are done at
Q75: A company offering a predetermined marketing research
Q76: Although useful information,geodemographic information is limited in
Q77: A form of external,secondary data that is
Q78: CRM stands for Custom Reporting Methods and
Q79: Core-based statistical areas (CBSAs)are economic reporting units
Q80: It is never prudent to search secondary
Q82: Micromarketing is possible due to:<br>A)data mining<br>B)secondary data<br>C)databases<br>D)B
Q83: External secondary data may be grouped into