In the Textbook Chapter on Secondary Data, Your Authors Discuss

Multiple Choice

In the textbook chapter on secondary data, your authors discuss how young Baby Boomers changed the preferences for types of music in the 1950s and 1960s. This example was used in the book to illustrate:

A) how marketers focus on music trends
B) how marketers, using secondary data, study the attitudes and behaviors of selected demographic groups such as Baby Boomers and Gen Yers
C) how marketers, using secondary data, monitor sales in the music industry
D) how firms such as MTV report unusual secondary data in order to get publicity
E) why marketing research firms cannot stereotype demographic groups