Multiple Choice
One company is developing a multimedia recording device that will measure a person's exposure to TV, radio, and even Web pages. The name of the device is:
A) personal portable walkman (PPW)
B) personal portable meter (PPm)
C) the people meter (TPP)
D) WebWatcherandBeyond.com
E) E-meters Corporation
Correct Answer:

Verified
Correct Answer:
Verified
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