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    Marketing Research Study Set 1
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    Exam 7: Standardized Information Sources
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    Which of the Following Market Tracking Studies Provides Members of Its
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Which of the Following Market Tracking Studies Provides Members of Its

Question 26

Question 26

Multiple Choice

Which of the following market tracking studies provides members of its panel with an ID card they present at checkout counters in grocery and drugstores?


A) BehaviorScan
B) Scantrack
C) DEMOScan
D) Procision
E) PRIZM

Correct Answer:

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